How you look and present yourself on a webcast is very important in how you will be perceived. If it’s the first time a viewer hears and sees you, it’s there initial lasting impression of you.
So here are a few key factors to keep in mind:
The look of your video set (if a video webcast)
The quality of the audio
How you look
How organized you are
How prepared you are when handling questions
All these and more determine how your audience feels about you and your credibility.
Here is a promo page to a webinar that covers this a bit more. This overview touches some of the key points about presentation. Just being aware of these points will help your performance.
Quite often the top videos on the video sharing sites are not really of good quality. (Audio and/or visual).
Does this mean that anything goes?
I believe it is a question of balance. Content verses production value.
For example if the content is of high value by your audience then the lower quality will probably be forgiven by the same audience.
If the the content is of no great value, and the production is high, then who really cares?
Now in certain cases a low production quality video depicting something shocking, comical, discusting… well it gets viewed by many people, but are they really interested in your book? Possibly… if the video is related to the subject of the book.
So the question is what kind of video can you create (low-production maybe) that will shock (draw attention) and be related to your book (good relative content)?
Here is a video clip on an interesting point of view about production quality.
PS: Production Quality refers to professional lighting, HD Camera, and separate microphone (high-end) verses cell phone camera (low end). Of course there are verious degrees of quality in between.
anasghost
