To attain some level of success with your book, you need to market and promote your book regardless of having a publisher or self-published.
It should be no surprise that you must start promoting before you have even finished your book.
So step one is do you have a list? (if you have at least 2 friends you have the beginnings of a list.
Where do you generate a list….
Social media is the easiest and best place to start.
When I was at a clients office the other day I was introduced to an associate of his that said, “Facebook. Twitter. That stuff doesn’t work. There’s nobody seriously using that for business!”
Think again…
Social media is becoming the preferred method of communicating. It is becoming a key part of the majorities life-style and it is pretty much universal.
So think of social media as you, an author, having a number of broadcast channels. (You know, radio, TV, etc.)
Now you have a book and what is it you want your future readers to know?
Quite often the top videos on the video sharing sites are not really of good quality. (Audio and/or visual).
Does this mean that anything goes?
I believe it is a question of balance. Content verses production value.
For example if the content is of high value by your audience then the lower quality will probably be forgiven by the same audience.
If the the content is of no great value, and the production is high, then who really cares?
Now in certain cases a low production quality video depicting something shocking, comical, discusting… well it gets viewed by many people, but are they really interested in your book? Possibly… if the video is related to the subject of the book.
So the question is what kind of video can you create (low-production maybe) that will shock (draw attention) and be related to your book (good relative content)?
Here is a video clip on an interesting point of view about production quality.
PS: Production Quality refers to professional lighting, HD Camera, and separate microphone (high-end) verses cell phone camera (low end). Of course there are verious degrees of quality in between.
anasghost
