Benjamin Franklin was the king of self publishing. Not to mention a marketing genius, student of success, entrepreneur and passionate about everything he did.
If there is no known vehicle to promote yourself, you create one. (The first Magazine and newspaper). Self-published.
How did he get his message out to promote his works?
He published a yearly book called “Poor Richard’s Almanac”. Isn’t that what we do when we blog, create articles and webcasts on a regular basis?
He studied success by forming a group of 12 men that would meet together and share or ask advice in a social style group of like minded people. Sounds a bit like Facebook, Twitter, Linked-in, etc.?
Passionate. Aren’t all writers?
Now don’t get me wrong, there is still no better or more human way to build relationships than in person, but don’t neglect the online message spreader. Just use it to build relationships, not to sell.
With good honest relationships you get the benefit of people recognizing you for what you are and do. They will buy because of what you are and have.
So like Ben be passionate about your book and create your avenues of self-promotion. Don’t be shy, let the world know what you have… After all you have something they need.
Here is a video clip from Steve Harris.
The Most Influential and Successful Authors of Our Time.