Book Webcasts

It has been a long break on holidays and now it’s time to get things going.

If you have been on a bit of a vacation as well (for real or mentally) it’s a good time to make things happen and start the ball rolling again.

So to get us back in the spirit of promoting our book(s) and building a readership, here is a link to some free pdf ebooks on creating a webcast event.

http://free-books-online.net/Event-Webcasting-pdf

Then we will look at webcasting as a powerful book marketing tool.

On the next blog I will show you how this applies to book promotion and audience generating.

Also follow me on twitter by clicking the follow me on twitter icon in the right hand column.

Bernie

Just a quick post as we are getting ready to move.

If you are looking for ideas to giveaway at a book fair, signing or convention to promote your book, go to the RT Book Reviews Forum.

Some obvious and some unique ideas in the post as well as in the comments.

Have any ideas of your own you’d like to share? Please comment

To attain some level of success with your book, you need to market and promote your book regardless of having a publisher or self-published.

It should be no surprise that you must start promoting before you have even finished your book.

So step one is do you have a list? (if you have at least 2 friends you have the beginnings of a list.

Where do you generate a list….

Social media is the easiest and best place to start.

When I was at a clients office the other day I was introduced to an associate of his that said, “Facebook. Twitter. That stuff doesn’t work. There’s nobody seriously using that for business!”

Think again…

Social media is becoming the preferred method of communicating. It is becoming a key part of the majorities life-style and it is pretty much universal.

So think of social media as you, an author, having a number of broadcast channels. (You know, radio, TV, etc.)

Now you have a book and what is it you want your future readers to know?

How will you interact with them?

More about list building in the next entry.

Benjamin Franklin was the king of self publishing. Not to mention a marketing genius, student of success, entrepreneur and passionate about everything he did.

If there is no known vehicle to promote yourself, you create one. (The first Magazine and newspaper). Self-published.

How did he get his message out to promote his works?

He published a yearly book called “Poor Richard’s Almanac”. Isn’t that what we do when we blog, create articles and webcasts on a regular basis?

He studied success by forming a group of 12 men that would meet together and share or ask advice in a social style group of like minded people. Sounds a bit like Facebook, Twitter, Linked-in, etc.?

Passionate. Aren’t all writers?

Now don’t get me wrong, there is still no better or more human way to build relationships than in person, but don’t neglect the online message spreader. Just use it to build relationships, not to sell.

With good honest relationships you get the benefit of people recognizing you for what you are and do. They will buy because of what you are and have.

So like Ben be passionate about your book and create your avenues of self-promotion. Don’t be shy, let the world know what you have… After all you have something they need.

Don’t you?

Here is a video clip from Steve Harris.
The Most Influential and Successful Authors of Our Time.